Price and bills
State the rent clearly and explain what is or is not included where relevant.
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Landlord advert checklist
What Should a Rental Property Advert Include?
A strong rental advert answers the questions tenants usually ask before they arrange a viewing. Clear rent, bills, property details, photos, availability and location information can make the advert more useful and reduce unsuitable enquiries.
Useful property details
Bedrooms, bathrooms, furnishing, features and availability help renters compare quickly.
Current photos
Show the main rooms and condition rather than relying on vague descriptions.
Location context
Help renters understand the area, transport and nearby amenities.
Rental advert checklist
A complete advert does not need to be complicated. It needs to make the important facts easy to find and keep them accurate while the property is available.
- Monthly rent and the pricing period.
- What bills or services are included, if any.
- Deposit and other relevant tenancy terms.
- Property type, bedrooms and bathrooms.
- Furnished or unfurnished status.
- Current photos of the property or room.
- Availability date and location information.
- Useful features such as garden, broadband or parking where applicable.
- Relevant lawful tenant preferences supported by the listing flow.
Be specific about tenant preferences
No Agent Properties supports preferences such as Students Allowed, Families Allowed, DSS Income Accepted and Pets Allowed. Use preference fields accurately and make sure any criteria you apply are lawful and appropriate for the tenancy.
Keep the advert current
Update the property status, price or availability when something changes. An accurate advert builds more trust and avoids wasting time for both landlord and tenant.
Frequently asked questions
Questions people ask about this topic
What details are most important in a rental advert?
Start with the rent, what is included, property or room details, current photos, furnishing, availability and location. Add useful features and relevant tenant preferences where applicable.
Should a rental advert say whether bills are included?
Yes, where bills are relevant to the tenancy. Clear information about what the rent includes helps tenants compare the real monthly cost.
How many photos should a rental advert have?
Use enough current photos to show the main rooms, condition and important features clearly. Quality and accuracy matter more than adding repeated images.
Can I show that pets or students are allowed?
Yes. The No Agent Properties listing flow supports relevant preferences including Pets Allowed and Students Allowed. Make sure the information is accurate and any criteria you apply are lawful.
Related property guides
Free landlord advertisingAdvertise Your Rental Property for FreeAdvertise your rental property for free in the UK. Create a clear private landlord listing and receive direct enquiries from prospective tenants.Private landlord guideHow to Rent Out a Property Without a Letting AgentLearn how to advertise a rental property without a letting agent, manage direct tenant enquiries and create a free basic rental listing in the UK.Free UK property advertisingList Your Property for Free in the UKList your property for free in the UK. Advertise a house, flat, room or rental property and receive direct enquiries from buyers and tenants.Rental safety guideHow to Spot a Rental ScamLearn common rental scam warning signs, how to check an advert and what to do if someone pressures you to pay before you can verify the property.
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